Transcreation
TransPerfect’s experts can take your tag line or catchphrase and create a version that conveys the same nuances, tone, and meaning – in over 100 languages. Rather than translating the source material, the transcreation teams use cultural and linguistic expertise drawn from the target market to produce a culturally appropriate version without losing the impact of your source text.
Text featuring creative wordplay and techniques such as assonance or alliteration requires more than a straightforward translation to ensure this impact is retained. Transcreation services encompass drafting, testing, and refining stages - similar to the workflow used by advertising agencies to write source copy - in order to achieve the desired effect in the target language. The same process can also be applied to longer body copy where appropriate.
Back-translations and explanations of any adapted copy are supplied along with the deliverables, putting you firmly in control of the message that is to be transmitted. |
